Gamification has been a major trend in social media for a while now, and Facebook's badge system takes the fun to a new level. If you're not familiar with the idea keister gamification, it's the process of adding elements from gamy playing to other activities.

In social media merchandising, game elements increase user employment and make the exploiter experience more enjoyable.

Like a scouting badge you might get for prototypical aid skills or residential district service, Facebook's badges reward users for contributive to the online community of interests in prescribed ways. The top rooter badge is a new feature awarded to patronage page following who are active and engaged with the brand's posts.

Ethnic media marketers should pay close attention to Facebook badges because they can contribute a valuable bed of interactivity with rising and returning customers.

What is a upper side fan on Facebook?

Badges are a Facebook feature that turn over page followers an extra incentive to like, comment and share your posts. A top fan is someone who is very active on your pageboy. They are the familiar faces WHO drive conversations, participate in online events and, finally, are likely to convert to paying customers.

Once a Facebook page follower has met the qualifications for decorous a top fan (Thomas More on that later) they leave get a notification. The user mustiness choose to display the top fan badge, which will merely appear when they post happening your paginate. Here's an overview of the feature:

  • Qualified users ass toggle their upside fan badge along and off from the community tab of your page.
  • When happening, the badge will appear close to the drug user's name when they honorable mention your brand, make comments on your business page and station privy messages to your Thomas Nelson Page.
  • A list of top fans will appear on the community tab of your page. This list is visible to all visitors.
  • Your page's upper side fans list wish update weekly. Top fans who haven't engaged with your page in a while may lose their position, but they can regain it by increasing their activity again.

Wherefore should brand marketers care about Facebook badges?

Gameplay elements like badges increase substance abuser engagement, a valuable metric for extremity marketers. Users who engage with cultural media content are more likely to recall trade name electronic messaging and convert to a gross sales lead. Reported to Salesforce research, 84% of customers today believe that the experience a company provides is even as important as the products and services it offers. Online interactions are a major art object of that see.

Badges make social media interactions more fun.

The top rooter badge in particular encourages followers to read your posts, absorb the content and bring to conversations. Thither's likewise the valued commenter badge, which rewards users for departure comments on posts.

If your business also manages a Facebook group, there's even Sir Thomas More badges you can take vantage of, including:

  • New appendage: Recognizes new members and makes them feel wanted.
  • Group anniversary: Acknowledges members who have been in your group for a year or more than.
  • Founding member: Celebrates the users who helped launch your group.
  • Conversation starter: Acknowledges users who start duds and spark conversations.
  • Greeter: Rewards users who make red-hot members feel welcome.
  • Visual fibber: Awards members who regularly post videos and images.
  • Connect conservator: Acknowledges users who share golf links that get positive engagement.
  • Rising ace: Recognizes new members who take a big plash in their premiere month with the grouping.
  • Conversation booster: Awards users World Health Organization reply to threads and keep conversations moving.

These badges stool gain the sense of community of interests round your brand and help you to uphold interest in your pages and groups. Users who earn the transcend winnow badge can act Eastern Samoa advocates for your brand, spreading your messages organically to other Facebook users.

How to turn pinnacle sports fan badges on or off

Adding the badges feature to your Sri Frederick Handley Page is simple:

  1. Open your brand page.
  2. Select the settings menu.
  3. Take the Facebook Badges option.
  4. Toggle the feature on or off.

How to give and get top fan badges

Once you've turned the have along, there's aught else you need to do! Facebook will automatically ascribe badges to users who qualify for them. Patc Facebook hasn't revealed exactly how it determines who receives badges, we do know that liking, reacting, sharing and commenting are all factors that qualify followers.

How to leverage top fans to improve interview engagement

Although you may not be able to manually cave in users badges, you can encourage your followers to take actions to earn them. The good news is that the steps you take to keep your followers engaged will also boost them to earn badges.

Maintain top fans engaged with incentives

While a badge is a amusing incentive along its own, you can ramp engagement up a bit by oblation additional rewards to users who earn the badge each week. You might consider adding top fans to a inward radical just for brand ambassadors, giving away freebies or offering a gamble to bring ideas for your next product.

Produce targeted ads for top fans

Facebook ads are a great way to maintain awareness of your brand. Top fan targeting is an innovative tactic that can help you gain better refund on investment for your AD drop. When creating a newfound ad campaign, simply draw a new custom audience of whirligig fans. This way, you can promote primary offers to your top fans without the ad being viewable to the ease of your following.

Retarget top fans with middle-funnel shape content

Even as you might create tradition ads for your top fans, you might also role retargeting tools to engage this audience with advanced-value content. It's safe to say that your top fans already know a lot about your brand. Mid-funnel mental object should offer them a deeper plunk into a specific topic that encourages them to learn Sir Thomas More and become a qualified lead. For example, you might send this audience an eBook or Stanford White paper that delves into a specific challenge they're facing and describes how you can help.

Boost page following to get elevation fan status

Recollect, top fan statuses reset regularly, so you should encourage your followers to remain progressive along your Page. Use polls, videos, surveys and strange utmost-engagement assets to energize your consultation. Gamification elements work very swell in a competitive environment — fair make sure as shootin to keep things lighthearted.

Should Facebook top fans be included in your marketing strategy?

The top fan badge is an excellent way to hold out your audience engaged.

A superlative fan is someone who can become a brand ambassador and evangelist, increasing the reach of your messaging. Closely 40% of surveyed customers report making a purchase after seeing an influencer use a product or military service. Leveraged the right way, height fans keister serve up as a catalyst, portion you to gain the trustfulness of new followers quickly.

If you haven't revolved on top fan badges yet, head finished to your Facebook page and bonk right away! It only when takes a second and you privy set out seeing results almost immediately. Then, you backside build better Facebook ad campaigns that target this valuable audience segment. Social media marketing should be fun, and gamification elements like badges are a practical and easy style to build up the excitement.